Integrity Music is hiring a
Director of Marketing

Strategic Responsibility:
This position will lead the company’s marketing efforts to maximize consumer engagement and drive revenue growth and customer data acquisition, build strong artist and ministry platforms by guiding and leading the marketing process for artist-driven music projects (e.g., singles, albums, EPs, specifically in a church worship music setting etc.), and to ensure strategic alignment across all aspects of marketing including the song promotion, digital/streaming, social media, YouTube, publicity, and radio. The person in this role shall maintain a leading-edge understanding of digital marketing (to include SEO and metadata trends) and establish and monitor metrics to advance the success of Integrity Music’s digital marketing mix (to include advertising and promotions, social media engagement, CRM and database marketing, eCommerce efforts, etc.). 

The position serves as the primary creator, implementer and overseer of marketing plans and timelines that achieve business objectives for Integrity Music Christian praise and worship products, artists, and projects that directly impact CCLI.  They will lead and oversee the work of an extended marketing team that includes designers, digital advertising/social media experts, publicists, song marketing, radio promotions, and outside vendors. This position is also accountable for communicating marketing plans and progress to internal and external stakeholders including A&R, Publishing, and Production, as well as artists and management.

Job Description:

Qualifications

Position Requirements:
Formal Education: Bachelor’s Degree in Marketing, Digital Marketing, or Business strongly required.

Experience: 7-9 years of professional marketing experience of which 3+ years of experience in the music industry required. Christian Music industry experience strongly preferred. They must be adept at organizing/managing projects and meeting timelines. They should possess a demonstrated ability to translate strategy into effective tactics specifically in the sphere of praise and worship music in a church/ministry environment. Experience with digital advertising, SEO, social media marketing music and collaborating with artists/managers highly desirable. Excellent communications and people skills are a necessity. Experience with graphic design, HTML and video/audio editing are required.

Specialized Knowledge/Certification: Keen understanding of and passion for Christian worship and Contemporary Christian Music, specifically pertaining to songs that succeed in a church environment as opposed to radio singles, with proven knowledge and awareness of labels, artists and movements.  Knowledge of all facets of digital marketing.

Equipment Knowledge: Mac Computers. Knowledge and experience with MS Office, Adobe Creative Suite, and video/audio editing software helpful.
Core Competencies:

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. David C Cook is a dynamic work environment where positions evolve and change. As a result, the Company reserves the right to modify, delete or add job responsibilities, metrics and benchmarks as necessary to meet business needs. In addition, expectations of performance will be defined in regular performance discussions.

All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.