Gospel in Life is hiring a
Remote Marketing Specialist

📍 Remote

The Marketing Specialist (MS) will oversee all of Gospel in Life's current social media channels and any untapped or future networks. The MS will also execute our monthly social media campaigns, including email campaigns to donors, landing page creation and oversee the process of our physical letter mailings that we send out 5-6 times a year. Additionally, the MS will provide audio and video post-production support for various marketing projects.

PRINCIPAL DUTIES AND RESPONSIBILITIES
Social Media (Primary)
  • Utilize our library of sermons and other content, primarily from Tim Keller, to create written, audio and/or video posts to social media.
  • Work with the GinL Content Manager on finding the right content to pull from every day,
    including the 3 sermons per week on our sermon podcast.
  • Within 3 months of hiring, the goal will be to post every day to our major social platforms.
  • Create a social content calendar that's scheduled at least two weeks in advance and is regularly
    reviewed by the Content Manager and the Director of MMO.
  • Keep up to date and follow best posting practices for each platform.
  • Work with the Director of MMO on research and strategy for untapped platforms, including
    LinkedIn, TikTok, Pinterest and YouVersion.
  • Work with the Director of MMO and our outside agency to learn the ins-and-outs of our paid
    ads strategy and platforms.

Website Landing Pages:
  • Use the monthly strategy doc to create multiple landing pages per month for the following month's campaign, usually a book offer.
  • Work with the Content Manager on gathering any design assets to be used on the landing pages.
  • Work with our outside agency to implement the correct tracking codes and URL parameters on each
    landing page.
  • On the first day of the campaign, switch or reroute any URL redirects (like /give).

Email Marketing:
  • Work with the team on our monthly email campaigns to subscribers, donors and prospective donors. Assist with copywriting, proofreading and strategy.
  • Taking the prewritten copy and monthly strategy doc, create 5-6 emails per month in Mailchimp, send
    proofs to necessary parties and then schedule the emails according to the strategy doc.
  • Work with the team on optimizing our email templates as well as our email onboarding for new
    subscribers and different audience segments.
  • Help maintain a healthy email list, with proper audience segmentation, regular re-engagement
    campaigns for lapsed subscribers and purging when necessary.

YouTube:
  • Create additional new sermon videos out of audio only sermons files utilizing our "audiogram" template. Improve the template where possible.
  • Create an editorial calendar strictly for YouTube content.
  • Monitor YouTube for channels uploading GinL copyrighted content without permission and utilize
    YouTube DMCA tools to submit official takedown notices against channels that upload our copyrighted
    content.
  • Work with the Director of MMO on optimizing the GinL YouTube channel, including everything from
    thumbnail design, intros/outros, titles, descriptions, in-video links, SEO and cross-linking videos.

Mailed Letter Campaigns:
  • Work with the GinL Senior Director, Content Development Specialist and our outside agency on creating 4 to 6 physical mail campaigns that go out each calendar year. One per quarter and one for year-end appeal, plus occasional special campaigns.
  • Oversee the entire process, work with the team on finalizing the letter and collateral materials included
    in the mailing, generate the list of recipients from our database, work with our designer on importing all copy into standard layout, work with our local printer to ensure letters are mailed on time.

Website:
  • Assist the Director of MMO and Content Manager with updating and maintaining the GinL website and any secondary GinL managed websites.
  • Assist the GinL team with proofreading and publishing the Life in the Gospel Quarterly journal.
  • Work with the Director of MMO to help optimize all GinL websites for email acquisition, donor
    campaigns, onboarding systems and conversions, and implement conversion tracking and other
    analytics tools.

Education/Experience:
  • Bachelor’s degree in Marketing or related field preferred, or a combination of education and experience
  • 2-4 years of full-time experience in digital marketing and/or social media management
  • Non-profit experience preferred

Technical/Software Knowledge:
  • Social Media Schedulers and Analytics tools (Hootsuite, Sprout Social, Later, etc.)
  • Canva, Figma or similar design software
  • WordPress
  • Veed.io, Adobe Premiere or similar video creation software
  • Mailchimp or similar email software
  • Google Analytics
  • Virtuous CRM, RaiseDonors and/or Salesforce
  • Monday.com, Trello or similar project management tools

Location:
While we’re open to remote, preference will be given to candidates local to the NYC region (or willing to relocate). The Gospel in Life team has a hybrid office schedule and while flexible, in person office attendance is strongly encouraged every Monday, Wednesday and Friday. GinL offices are currently located in Long Island City near the 7 and G trains.
MARKETINGREMOTEWORDPRESSCANVAFIGMASALESFORCESOCIAL MEDIA MARKETINGDIGITAL MARKETINGPROJECT MANAGEMENTANALYTICSCRMDESIGN
Gospel in Life Logo
💵 Salary: $50,000 - $65,000
📍 Location: Remote

Share this job:

Receive updates on similar jobs:
Related Jobs:

Want weekly Christian tech job updates?

Sign up for our newsletter to stay up to date with all of the latest Christian tech jobs.